I used to think like a lot of the people I know. What’s the point in buying nice gym clothes when it’s just going to get sweaty? Being in the design business, I realized how wrong this actually is. How many times have you avoided going to an event or even a bar because you had nothing to wear? Why do we have to resort to old college shirts and ragged oversized mesh shorts to exercise? Feeling like a badass in some awesome gear makes me want to run to the gym with a 50lb weight vest on.
I’ve been Crossfitting for 8 months now, taking it much more seriously in the last month. So when I heard Reebok was sponsoring the Crossfit games and created an apparel line to coincide with the new deal, I was curious.
Why the bro-overlapping high schooler with an illegal copy of Photoshop prints? Not to mention the LL Bean style catalog photos. This does not make me feel like a badass.
I just wonder, is anyone over at Reebok paying attention to what Nike is doing? Do they have an internet connection over there?
Let’s just say I spent my dollars at Niketown today.
Design is not just about functionality (Nike’s Dri-fit fabrication, in my opinion, is hands down the best of the bunch), it’s also about the vision, your message. Nike makes me want to be active. Reebok’s vision makes me want to grab a Mountain Dew and play Modern Warfare.
True Story: When I first started for Robert Geller years ago, we were sitting in the offices working on a new collection discussing food. I told him I wanted to open a Vietnamese sandwich shop because I was disappointed with the quality of Vietnamese food in NYC. I never did. A couple years later the Bahn Mi craze in New York blew up.
Anyone that has done any reading into work and business has probably heard the motto “Fail often, Fail early.”
I think this idea is only partially correct.
You need to Deliver More.
Ideas are easy to create, executing them is what matters.
I’m pretty confident that Facebook would not exist as we know it if the Winklevoss Twins kept “their idea”.
What fail more really means is filter more.
Deliver, filter out the failures with what succeeds and repeat.
The odds of success increase the more you deliver.
If you want to find amazing love, you put yourself out there. Go on dates, meet people, filter out the losers and repeat. You don’t find someone by making lists of your ideal partner.
We don’t experience new cultures by planning trips in notebooks and get in shape by writing workout and diet plans, you get on a plane and get your ass running.
Deliver more. Receive more.
Just came back from today’s Crossfit squat session to this awesome title/article.
For all the ladies that think Crossfit/weightlifting will make you look like a man, read this article, watch the videos.